RETHINK/REIMAGINE_LBPD
Visual Communication Project
For the City of Long Beach
Dec, 2018
ArtCenter College of design
Designmatters’ Department

Team Member:
Alexandra Lebrun
Serda Ursan
Irene Wiryanto
Katherine Choi
Ye Tian

Special Thanks to Tyrone Drake,
JD Buckley, and Jennifer May

Rethink/Reimagine LBPD is a team project that establishes a platform of communication between the citizens of long beach and the police department. We want to Create a new icon that symbolizes diversity and unity that both the citizens of Long Beach and the police can identify with. And help redefine the way that citizens of Long Beach view law enforcement members.

Problem
The Long Beach residents and members of the police department feel mutually afraid and intimidated
by each other.

Insight
Police iconography carries negative connotations.

Objective
Redefine the way that citizens of Long Beach view law enforcement members and change negative perceptions of
the LBPD within the communities that they serve.

Goals
Creating a unifying symbol that represents the unity between the community and LBPD.
Getting rid of intimidation created by the police iconography.
Establishing  a dialogue between the community and the LBPD and create a sense of trust.

• ArtCenter College of design Designmatters Department

• ArtCenter Students to Help Bridge Trust Between LB Police and Residents, coloradoboulevard.net, (March, 2018)

• ArtCenter NEA Grant to Help Long Beach Police, ArtCenter (February, 2018)

• ArtCenter Project Aims at Building Mutual Trust Between Long Beach Police, Residents, Pasadena News Now, (February, 2018)